HOW RR DENTISTRY IS REDEFINING DENTAL CARE WITH CUTTING-EDGE TECHNOLOGY AND COMPASSION
At RR Dentistry, the patient experience is about more than just cleaning teeth or fixing cavities. With a mission centered on compassionate care, cutting-edge technology, and an unwavering commitment to the patient experience, Drs. Roberson, Abrams, Roach, Smith, and Kupec have redefined what it means to go to the dentist. Their goal is simple: when patients come to the dentist — typically not a visit people enjoy — they aim to make the experience as comfortable, convenient, and personable as possible.
“Dental visits can be intimidating, even anxiety-inducing,” Dr. Roberson says. “Our goal is to change this stereotype. We essentially want to break the mold and ensure every patient feels heard, cared for, and confident that they are receiving the best treatment in a friendly, compassionate environment.” With more than 800 five-star Google reviews, it’s clear their patients agree.
Smart Technology for Faster Healing
RR Dentistry sets itself apart by leveraging innovative technology that improves patient outcomes and speeds up recovery. “We invest time and resources into the latest technology because we believe it directly impacts the quality of care we provide,” says Dr. Roberson. “It’s not just about being early adopters—it’s about delivering results.”
One of their most advanced tools is The Cube, an ultrasonic machine that loosens teeth without the need for traditional pulling methods. “Gone are the days of yanking teeth,” explains Dr. Abrams. “The Cube uses ultrasonic vibrations to gently remove teeth, reducing trauma to the surrounding tissues. Patients heal faster, and that’s what they care about — feeling better as quickly as possible.”
In addition to The Cube, 3D imaging (right) plays a crucial role in RR Dentistry’s operations. Dr. Abrams is passionate about combining 3D scans with x-rays to create custom surgical guides for procedures like dental implants. This cutting-edge technology allows for highly precise placements, avoiding critical areas like nerves and sinuses, while reducing healing time and increasing patient satisfaction.
“By merging a 3D scan with a digital model of the patient, we can create a guide that lessens the likelihood of human error,” Dr. Abrams says. “The entire process is faster and more accurate, ensuring the best possible outcome for our patients.”
Before any surgery, the doctors also conduct a 20- to 30-minute “dress rehearsal” using 3D imaging to ensure every detail has been considered. This extra step not only improves patient outcomes but also demonstrates the team’s commitment to delivering the best care.
A.I. Enhances Diagnostics
RR Dentistry is also at the forefront of integrating artificial intelligence (AI) into their diagnostic process. Dr. Roach leads this effort, which is transforming how they detect dental issues like decay and periodontal disease. “We don’t buy technology just to look cool,” Dr. Roach says. “We invest in AI because it helps us diagnose problems earlier and more accurately.”
AI software analyzes x-rays with a level of detail that even the most experienced human eye may miss. The software color-codes problem areas on the x-ray, helping patients understand their condition and making the diagnostic process more transparent.
“Patients don’t have to rely solely on our expertise. The AI shows them exactly where issues like early-stage decay are occurring,” Dr. Roach explains. “This builds trust, and because AI diagnoses are being recognized by insurance companies, treatment approvals happen faster.”
Under One Roof
RR Dentistry’s combination of technology and compassionate care sets them apart from other practices. By offering multiple disciplines under one roof, they offer a seamless, efficient experience that minimizes the need for multiple referrals.
“We offer a wide range of dental services for our patients,” Dr. Abrams shares. “Instead of sending patients elsewhere for specialized consultations, we are able to handle most things in our office. It’s more convenient and much less stressful for our patients. But, if a situation arises that requires more specialized care, we have an excellent network of specialists we still refer. Our ultimate goal is ensuring the best possible outcomes for our patients and that looks different for every person.”
Rooted in Community
RR Dentistry’s commitment to their patients extends beyond dental care—they’re deeply invested in the local Georgetown community. Each year, they support community events like the Junior League of Austin’s Coats for Kids drive and continually support local nonprofits such as BiG, The Key2Free, Isaiah 117 House and Faith in Action.
“We strive to be more than just a dental office,” says Dr. Roberson. “We want to be part of the fabric of this community, and partner with those who help bring smiles to people – beyond the dental chair.”
The Future of Dental Care
The team at RR Dentistry has built more than just a dental practice—they’ve created a community hub where technology and compassion meet. From AI-enhanced diagnostics to 3D imaging and The Cube, they are dedicated to making dental care faster, safer, and more comfortable. But what truly sets them apart is their focus on personalized, high-quality care.
At RR Dentistry, they embrace the motto of their founding dentist, Dr. Smith: “Treat your patients like family.” Its this commitment that drives their growth. “Our success isn’t by chance,” explains Dr. Roach. “It comes from our attention to detail and the genuine care we provide each patient—that’s why they continue to return.”
A New Chapter with Dr. Kupec
Dr. Mark Kupec, the newest member of the RR Dentistry team, brings more than 30 years of experience to the practice. He is a strong advocate for comprehensive care, focusing on identifying the root causes of dental issues and creating long-term prevention plans.
“Any dentist can fill a cavity,” Dr. Kupec says. “But it’s more important to understand why it happened and prevent further problems. I like to educate my patients, present all the options, and let them decide.”
Dr. Kupec is especially passionate about airway-focused dentistry, which improves breathing and sleep particularly in children. By guiding jaw growth, he helps set kids up for a lifetime of better sleep and cognitive development. His expertise extends to adults with sleep and breathing issues, offering solutions that improve overall health.
After launching his career in Houston, he quickly made his way to Georgetown, where he established the first dental study club in the Austin area. It was through this network that he connected with the RR Dentistry team. After 25 years running his own practice in Georgetown, he decided to join the team in June.
“RR Dentistry isn’t just about high-quality dental care—it’s about the team’s genuine care for their patients,” he says.