Serving Sun City with Heart and Innovation
Before golf carts hummed down the streets and neighbors gathered for pickleball and Friday night socials, Sun City was only pasture — 5,400 acres of rolling ranch land in northwest Georgetown.
In 1994, the Del Webb Company purchased those acres and began shaping what would become the thriving community of Sun City, meant for active adults 55 and over. Home construction began in 1995, and by the following spring, the first residents had made the area their home.
Among those helping lay the groundwork—though in a different way—was Don Stacy. Working in new home sales for Del Webb, he got to know the community from the inside out before there was much of a community at all. In 1998, Don stepped away from new construction and founded The Stacy Group, a real estate company focused on assisting clients with resales, new home sales, and leasing in Sun City. The company’s Georgetown roots run deep — Don, his mother, and his grandmother were all born in Georgetown.
In 2012, his daughter, Keri Gann, joined The Stacy Group and purchased the company when her father retired in 2022. “Sun City is its own unique community. It’s not like other neighborhoods,” she says.
ROOTED IN SUN CITY
The Stacy Group remains the only brick-and-mortar real estate office located in Sun City, allowing buyers and sellers to walk in without an appointment, speak to a real person, and receive guidance whether they’re purchasing, selling, or exploring lease options. “By specializing here, we’re able to serve our buyers and sellers in a much more personal and informed way. We have a full staff in the office every day, which has been incredibly helpful, especially for out-of-town buyers who come in and want to look at homes on the spot.”
The office is easy to spot —just be on the lookout for the large metal bull standing guard out front. Made from salvaged parts and welded into place by a local artist, the bull is named after Keri’s grandfather Madison, who died in World War II. “People stop and take pictures with him all the time,” Keri says. “He’s become a bit of a mascot.”
Today, The Stacy Group remains a small, boutique firm with 13 licensed agents — 11 in sales and two in leasing. Many live in Sun City themselves and know the community firsthand. “We really are a family firm — instead of mom-and-pop, it’s pop-and-daughter,” Keri says. That dynamic extends beyond her own family; two of their top agents are a father-son duo and Keri’s daughter Madison assists with marketing, with the overall team functioning like an extended family.
SERVING BEYOND SALES
Another quality that sets The Stacy Group apart, Keri says, is its commitment to giving back to the community, from hosting tournament luncheons to sponsoring softball and women’s and men’s golf teams, to name a few. Beyond Sun City, the company has donated to various nonprofits and organizations, including Field of Honor, Humane Heroes, and the Williamson County Regional Animal Shelter. “I’m a big believer in giving back to the community that has helped us succeed.”
Through their Small Business Gives to Small Groups initiative, The Stacy Group holds monthly drawings for $150 gift cards to be awarded to local groups like bridge clubs and church circles as a small gesture to enjoy lunch or gather during happy hour.
They also run a closing promotion—when a home is bought or sold through the company, the team donates $500 at closing to a Sun City group of the client’s choosing. “It’s a way for us to say thank you—to our clients and to the community that’s treated us so well,” Keri says.
Personal service meets modern innovation
While The Stacy Group is deeply rooted in tradition, it’s also staying on the cutting edge of the real estate industry by using AI software integrated with the Austin MLS system. Austin MLS, Keri says, was one of the first in the country to offer this kind of software. The technology assists agents by generating listing descriptions and analyzing property details based on uploaded photos—a process that’s still evolving. “It’s been a learning curve,” Keri admits. “The software wasn’t very accurate at first, especially when interpreting photos, so we’ve had to go in and tweak a lot. But we’re committed to staying ahead and using every tool available to better serve our clients.”
For Keri, it’s about striking a balance: using technology to enhance service without losing the personal, human touch that has defined The Stacy Group for the last 27 years. “We work hard to stay at the forefront,” she says. “Sun City is our niche, and we want to remain the best at what we do.”